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Growth & Content Systems · For Founders & Creators
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GBE vibes

I build content systems and growth engines for founders, operators and creators. all organic, consistent, and built to compound.

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NYC / Remote · 05 yrs

About

(01) Profile

I help founders and protocols turn a point of view into an audience, and the systems that keep it growing.

Five years marketing crypto products across DeFi, trading and consumer. I market products and drive community, from zero to traction. I've led community and growth for trading terminals, protocols and agencies, and built the content systems running underneath them.

My approach is systems first: pipelines, repurposing and analytics that make output consistent without the daily grind. I move between strategy, content and code, so the thing I show you is the thing that ships.

Focus
Growth · Content Systems · Web3
Tools
Claude Code · Typefully · Figma · Notion
Clients
Founders · Startups · Creators
Based
NYC

Experience

(03) Résumé
2023 to now Creator GBE / @HeyYoGBNew York, NY
2025 to 2026 Growth & Marketing Lead Lute · trading terminalNYC (Remote)
2023 to 2025 Social Media Manager Growgami · agencyRemote
2023 to 2025 Marketing Manager Athena Labs · Rise Payments, MinimaRemote

Services

(04) How I help
01

Content Systems

Automated pipelines, repurposing and scheduling so output stays consistent without the daily grind.

02

Growth & Social

Launch campaigns, KOL & ambassador programs and community across X, TikTok, Discord and Telegram.

03

Analytics & Strategy

What converts, what gets saved, where the funnel leaks, turned into a plan, not a vanity dashboard.

(05) Let's talk
Start a project
© 2026 Gabriel Santiago · GBE
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